The growth in Motorsports in the past few years has been staggering. NASCAR has broken ground for the Auto Racing industry in terms of a new area for marketing and corporate sponsorship. NASCAR’s fans have long been known to be very loyal to the sponsors of their favorite drivers. This phenomenon is what has propelled NASCAR front and center of the racing industry not just in the USA but overseas as well. However, the interest in road racing has increased dramatically as fans and corporate dollars venture to other types of racing. Fans can enjoy a family-friendly atmosphere for either the main racing event or to attend the whole racing weekend. Corporate sponsors have a greater opportunity to showcase their company for longer than a 10-30 second television advertisement. Corporate booths at the race track allow a one on one relationship between sponsor and consumer. A market research indicates the motorsports segment is expected to increase by 14% within the next five years.